Your story comes first. Always.
Personal branding, done with intention, reflects who you are before it asks who you serve.
I help founders and creatives build brand systems that feel like home. Branding isn’t just how your business looks—it’s how it feels, how it speaks, and how it holds meaning over time. Whether you’re beginning or becoming, we’ll craft an identity that reflects your values, your voice, and the future you’re building.
This is what’s possible when
story leads.
A complete foundation for how your brand looks, feels, and lives. You leave with a system you can trust.Brand Identity Systems
This is the architecture of your presence. We design cohesive
visual systems that give your brand a language—logos, typography, color, imagery, and guidelines that work together as one.
Includes work such as:
Visual identity design
Brand guidelines & collateral
Foundational brand assets
Identity refreshes and evolutions
Content & Visual Strategy
Where meaning becomes message. Your brand stops guessing and starts speaking with intention.Before visuals come clarity. We define your positioning, voice, and narrative so every piece of content serves a purpose. This is where your story becomes strategic.
Includes work such as:
Personal brand strategy development
Brand voice & messaging frameworks
Campaign and launch strategy
Content planning and structure
Bringing the brand to life across every touchpoint. What your audience sees becomes part of the same story.Creative Direction & Design
Once your foundation is set, we shape how it moves in the world. From websites to product imagery, we ensure every expression feels aligned, elevated, and unmistakably yours.
Includes work such as:
Website and landing page design
Product photography
B-roll and promotional video creation
Marketing and campaign design
Education & 1:1 Guidance
Because your brand should grow with you. You gain a creative partner, not just a deliverable.Sometimes what you need isn’t more design—it’s understanding. I offer hands-on guidance so you
and your team can show up with confidence
and consistency.
Includes work such as:
Personal brand consultations
Collaborative team training
Ongoing creative partnership
Retainer-based support
Copywriting & Content Systems
Where your voice becomes a living language. Building trust before you enter the room.Articulation matters. Shape your story into words that feel human, grounded, and unmistakably yours. From brand voice and website copy to campaign language, this service gives your brand a way to speak intentionally where every message belongs. The result is copy that shows up for you because it sounds like you, everywhere your brand shows up.
Includes work such as:
Brand voice development
Website and landing page copy
Messaging frameworks
Campaign and launch copy
Content direction for social and email
Photography & Visual Storytelling
Your story, seen. Photography is often the first place your audience feels you. Through intentional product, lifestyle, and brand imagery, we create visuals that carry emotion, context, and meaning. These aren’t just “pretty photos”—they’re narrative assets. Each image is designed to reflect your values, your world, and the experience you offer, so your brand feels lived-in, real, and resonant across every platform.
Includes work such as:
Brand and lifestyle photography
Product and flat-lay imagery
Creative direction for shoots
Visual storytelling for campaigns
Asset libraries for web and social
The Storytelling Strategy
Discover — Your Story, Spoken
This is where everything begins. In a guided session, we explore who you are, what you’re building, and why it matters. We uncover your values, vision, and brand essence—so the work that follows is rooted in truth, not trends.Define — A World Takes Shape
We translate what we’ve uncovered into direction. Through concept development and narrative framing, your brand’s tone, mood, and message begin to form. You’ll see your story take visual and emotional shape, and we refine it together.Design — System & Structure
From refinement to resolution, your brand becomes a complete, cohesive system. Visual identity, language, and guidelines are crafted with care—so every element works in harmony and every decision has purpose.Deploy — Bring It Into the World
With your foundation set, we build the assets that carry your story forward. From collateral to content, everything aligns with your strategy—so your brand moves with clarity, confidence, and room to grow.Every service you see above is guided by the same framework. The Storytelling Strategy is a four-part process that uncovers what matters, gives it form, and turns it into a system you can use.
It’s how we move from who you are → to how your brand speaks → to how it shows up in the world.
This isn’t a formula. It’s a way of working that keeps your story at the center while giving it structure, clarity, and momentum.
Your authentic voice is key to uncovering the heart of your brand. The Storytelling Strategy is designed to uncover what is uniquely you and equip you with your authentic “how”.