Activate Missouri: Adopted & Integrated Refresh Concept
Activate Missouri, once a local St. Louis initiative under the mane Activate STL, needed a rebrand to reflect its transformation into a statewide force for educational equity. As the organization expanded its mission, it required a modern, people-first identity to connect with diverse communities and convey its bold vision. Vicity Designs by Vianna created a purposeful, unified visual system rooted in clarity, movement, and belonging—helping Activate MO engage communities, mobilize advocates, and lead with impact across Missouri.
Activate Missouri:
The Voices that Activate Expansion.
The Challenge
Activate Missouri (Activate MO), formerly known as Activate STL, began as a powerful local initiative—one rooted in St. Louis, MO, working to ensure every child has access to quality education, regardless of zip code, demographic or learning difference. As the organization prepared to scale statewide, it hit a pivotal turning point; a newly expanded scope and brand identity that no longer fit its expanding role.
They were transitioning from an incubated non-profit into an independent statewide force with plans to engage legislators, empower communities beyond the St. Louis boarders—initiating a deeper focus on uniting and activating parent and student voices across the entire state of Missouri. Activate MO needed more than a name change—it needed an expanded visual identity to reflect its boldness, amplify its reach, and earn trust across Missouri’s diverse communities. The pre-existing brand lacked modernity and strong visuals; and while their mission and work remained clear—advocating for access to quality education, their visual language needed to evolve to capture the power of grassroots collaboration, unity, and convey Activate MO’s deep commitment to their people-first model.
The Resolution: Activation to Match the Mission
To match the momentum of its statewide expansion, Vicity Designs by Vianna granted Activate Missouri with an expanded rebrand and visual identity concept that could carry the weight of its growing influence. I crafted an energized, accessible and grounded visual system that is rooted in purpose—designed to resonate across urban and rural communities alike. Every element, from typography to color to impactful language, was paired to communicate clarity, movement, and belonging. Working alongside the Activate MO team, we collaborated to build a unified brand presence that empowers Activate MO and their "Activators” to lead with authority, connect with diverse audiences, and spark lasting impact across Missouri’s educational landscape.