Rest. Rise. Radiate.

InnerLit Studios Co. partnered with me to craft a bold yet refined brand identity that unites luxury home décor and wearable art under a single expressive vision. Known for its maximalist floral aesthetic, the brand sought to evolve beyond interiors—introducing new hero products including luxury blankets, bomber jackets, puffer jackets, and leggings that extend its ethos of beauty and comfort into everyday life.

The creative goal was to design a cohesive identity that captures vibrant natural energy, emotional reflection, and modern elegance. I developed a complete visual system—logo, monogram, color palette, and typography—that evokes growth and warmth while maintaining a strong, elevated presence across both home and lifestyle products.

At its core, InnerLit Studios frames home décor as a form of self-care—inviting people to create spaces that restore them and reflect who they are becoming. Its apparel line continues that mission outward: wrapping wellness, confidence, and creativity into tangible pieces that people can live in. Together, the brand’s interiors and lifestyle offerings present a holistic expression of personal renewal—one that’s not just seen, but felt.